Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing
نویسندگان
چکیده
منابع مشابه
Mass Customization
Mass customization can be defined as producing goods and services to meet individual customer’s needs with near mass production efficiency [1]. This term was coined to parallel mass production that relied on producing large volumes of identical products like the Ford Model T line. The fundamental difference between mass production and mass customization is in the amount of product variety that ...
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This chapter proposes a standard-based framework to assist industrial organizations to develop interoperability in mass customization Information Systems. After identifying the major challenges for business and information systems in mass customization, the authors propose an innovative standard-based conceptual architecture for a combined model-driven and services-oriented platform. The chapte...
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This paper provides a roadmap of how mass customization can be applied to footware design. Particularly, the following questions are to be considered: What shoes are being customized in the market? Can you give more examples? What is the difference between a pair of “tailor-made” shoes with a mass customized one? What is the value derived from the footwear customization? What is the additional ...
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Customizable designs are a fundamental research topic concerning the mass customization community. For successful customization of products, customizable product design architecture is important. Various design theories like modularity drivers (Ericsson/Erixon,1999), design axiom principles (Suh,1990) ,design family architecture(Nayak/Chen/Simpson,2002) and portfolio architecture(Yu/Zugasti/Ott...
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Software mass customization is a powerful business model as well as a powerful engineering model that enables software organizations to efficiently engineer customized variations of their software products. This document describes software mass customization in three parts. First is an overview of software mass customization and its benefits. Second is an introduction to a software engineering ...
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ژورنال
عنوان ژورنال: Journal of Marketing Research
سال: 2019
ISSN: 0022-2437,1547-7193
DOI: 10.1177/0022243719867698